Human to Human

I built my first company straight out of school. Since 2008 I have run my own companies, some bootstrapped and some with investors. Along the way I worked with incubators and accelerators, built communities, and built up a lot of leaders. In recent years I have been deep in the AI space, helping build a startup scene in Portugal and working with early stage founders at Startup Weekends.

I'm not the mentor who tells you what to do. I share my mental models for the challenge in front of you, and how I would approach it. Then it's your call. I look at you as a person and at your growth ambition, and I will happily point you in unexpected directions.

Direction & scope Oversight load Mental models

My time is the one thing I can't make more of, so one-to-one work with me is deliberately small. A monthly retainer, one way in, and no transformation guarantees. This is not therapy and not a prompt course. If what you need is not something I can give, I will say so and point you somewhere better.

How we start

There is exactly one way in, and it starts with a pitch.

1:1 coaching

Two or three calls a month, a standing slot in my calendar. We work on whatever is heaviest right now. The direction that quietly grew past you, what to offload to AI, what to verify, what stays human judgment, and where to stop. I don't hand out homework. I give you my mental models and how I would approach it, and the call stays yours.

You don't book this directly, you earn it. Start with the fit call.

Fit call

The one way in. Before anything is booked, you pitch me. Why me, why now, and what you want to grow towards. If the pitch lands, we book a free 30-minute call and decide together whether the retainer is right for you. I am generous with my time, but time is limited, so the pitch is how it gets spent well.

Best for: Everyone. The retainer can't be booked directly.

You leave with: a clear yes or no, and if it is a yes, a start date.

Online booking is being set up. Reach out directly in the meantime.